Frutiger Aero Promotional Design

This shirt was created to promote Oklahoma Shirt Company as a seasonal summer piece. With minimal direction beyond the seasonality, I drew inspiration from the Frutiger Aero aesthetic as it's nostalgic, and I thought it's style would evoke a “playing on the computer in summer” feeling. The style allowed for playful design choices while remaining production-conscious. The artwork was developed with a limited color palette for screen printing, using three screens on the back and two screens on the front, balancing visual impact with a efficient promotional product.