December Marketing Shirt

This is project that started with the garment, a black long-sleeve jersey intended to market the company’s brand. The goal was to utilize the oversized canvas of the jersey, with a large back print as the primary focus. Given those parameters, I designed a bold typographic composition that both showcased the brand and fully occupied the available space. Using AcroterionJF as a base, I customized the letter forms with edited shapes and swashes, then added a halftone treatment that established a visual system for the remaining imprints. The sleeve design incorporates existing brand elements with a matching typographic approach for the company initials, while the left-chest print features a stylized variation of the company logo.